Optimize Your Data
Qlogix is a digital analytics consultancy, founded with the sole purpose of helping brands and agencies transform their data into actionable insights using Salesforce Marketing Cloud Intelligence.
Our Solutions
At Qlogix, the core mission is to empower clients with tailored solutions that optimize their digital marketing strategies.
Data & Integration
Bring it all together by connecting your marketing platforms and data sources.
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End-to-end Implementations
Pull campaign data from different platforms and sources, tie metrics to KPIs and visualize your harmonized data in tailor-made dashboards.
Managed Services
Extend the partnership for bigger results.
We offer flexible plans to best suit your needs.
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About
My name is Derek Williamson
As a Digital Analytics Consultant, I help clients transform their businesses through innovative data solutions. With over a decade of experience in data analytics, I have a strong background in customer relationship management and digital marketing data, which I leverage to create solutions that enhance customer engagement, loyalty, retention and acquisition.
I lead consultative engagements with diverse clientele to understand and address their unique business challenges, fostering trust and building lasting relationships. I design and deliver bespoke solutions tailored to clients' specific goals, incorporating a deep understanding of their current and future-state data environments. I proficiently integrate diverse data sources pertinent to digital media campaigns and upper-funnel CRM tactics, ensuring seamless data integration and workflow optimization. I use Datorama/Marketing Cloud Intelligence, a Salesforce platform, to successfully implement and manage multiple projects for clients across various industries, achieving significant improvements in data quality, accuracy, and efficiency. I hold certifications in Datorama Partner-level, Google Ads Fundamentals, and Advanced Google Analytics, and I'm passionate about staying updated on the latest trends and best practices in data analytics.
