Data Consultants - specializing in digital analytic solutions
Our sole purpose is helping brands and agencies transform data into actionable insights by leveraging marketing intelligence platforms.
Qlogix is a registered and trusted partner with Salesforce. We are your go-to team of professionals, ready to offer comprehensive Marketing Cloud Intelligence solutions that improve the value of your marketing activity.
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We also offer expertise in Google's Looker Studio. Our services are designed to merge your siloed data into a single platform and optimize your dashboards and reports. We do the heavy lifting so your team can focus on gaining insights and taking action.
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Our Solutions
At Qlogix, the core mission is to empower clients with tailored solutions that optimize their digital marketing strategies.
Data & Integration
Bring it all together by connecting your marketing platforms and data sources.
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End-to-end Implementations
Pull campaign data from different platforms and sources, tie metrics to KPIs and visualize your harmonized data in tailor-made dashboards.
Managed Services
Extend the partnership for bigger results.
We offer flexible plans to best suit your needs.
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Our Services
Marketing Cloud Intelligence
. We offer white-glove service and be-spoke solutions within Marketing Cloud Intelligence (formerly Datorama). We specialize in helping brands and agencies optimize their marketing performance and spend across every campaign, channel, and journey with cross-channel analytics and reporting.​ Our team works closely with each client to understand their unique business needs and tailor our approach accordingly. Whether you're looking to improve your marketing, optimize advertising campaigns, or gain a deeper understanding of customer behavior, we're here to help.
Looker Studio
. We work with smaller teams to unlock the power of their data using Looker Studio. Our analytic solutions are designed to transform your data into impactful business metrics and dimensions. Our team will work with you to define your strategy and operationalize your data intelligence. We'll also create shareable interactive dashboards that inspire smarter business and marketing decisions.
Google Analytics 4
. If you find Google Analytics too complex to set up and manage on your own, our certified experts can take the reins, handling the implementation and ongoing maintenance of your GA instance, allowing you to focus on your business while accessing valuable data insights without the technical hassle. We'll navigate the complexities of Google Analytics, ensuring you get the right data to make informed decisions and achieve your goals; no more struggling to keep up with updates or decipher confusing reports.
About
My name is Derek Williamson
As a Digital Analytics Consultant, I help clients transform their businesses through innovative data solutions. With over a decade of experience in data analytics, I have a strong background in customer relationship management and digital marketing data, which I leverage to create solutions that enhance customer engagement, loyalty, retention and acquisition.
I lead consultative engagements with diverse clientele to understand and address their unique business challenges, fostering trust and building lasting relationships. I design and deliver bespoke solutions tailored to clients' specific goals, incorporating a deep understanding of their current and future-state data environments. I proficiently integrate diverse data sources pertinent to digital media campaigns and upper-funnel CRM tactics, ensuring seamless data integration and workflow optimization. I use Datorama/Marketing Cloud Intelligence, a Salesforce platform, to successfully implement and manage multiple projects for clients across various industries, achieving significant improvements in data quality, accuracy, and efficiency. I hold certifications in Datorama Partner-level, Google Ads Fundamentals, and Advanced Google Analytics, and I'm passionate about staying updated on the latest trends and best practices in data analytics.